On May, 12 2022
Digital advertising has dramatically changed the way media companies market their products and services to clients, with more businesses relying on marketing technology to run their campaigns. In a recent survey, 46% of key decision-makers said the leading barrier to building a successful and lasting martech stack was the complexity in integrating technologies (Treasure Data, 2021). When you’re first starting out with digital, it can be daunting to navigate the seemingly endless array of features in each platform and figure out what’s best for your business. In this post, we’ll cover the three must-have solutions that every digital advertising workflow needs. Let’s get started!
1) Connect multiple products in one platform
It’s helpful to develop smarter, goal-based marketing campaigns. When you can deliver the high-performing media plans that clients demand you can revolutionize your business.
The right technology and partnerships can help you launch, manage, and optimize multi-channel campaigns with strategic products and budget recommendations. The first step toward better performance is recognizing the right tools and expertise for the job.
2) Consolidate your data and see results in one place
If you measure and aggregate data to show true campaign performance from every angle, you can focus on improving client retention and reducing churn. Breaking down data silos and leaning into smart automation are essential components to successful campaigns.
Connect your data sources and marketing channels. You should work to integrate all of your third-party products and core media in order to get a comprehensive view of all advertiser initiatives: multi-channel performance, owned-and-operated media, and third-party integrations. With this, you can capture more business and transform your marketing strategy with insights, reports and permission management.
3) How Frequence Can Help
Forecast, adapt, and scale to meet demand. Frequence’s easy-to-use campaign management software lets you configure custom product offerings with strategic tactics and rules that support your business objectives.
Utilize a powerful suite of built-in planning tools, such as: Reach & Frequency, Inventory Forecaster, and Keyword Builder to create performance-driven media plans. Frequence gives you complete control over your product integrations, permissions, and optimization settings so you can execute the most effective marketing solutions for your media partners.
With the best features at your fingertips, you can quickly integrate new inventory and confidently deploy differentiated offerings through a single workflow system that empowers your organization to sustainably deliver successful marketing campaigns.
Building a workflow that works
Media organizations need more than a DSP. You need workflow technology that actually works. The key is using the right tools in your sales pipeline and collecting the right data at the right time. Frequence is the only all-in-one technology that combines everything you need in one easy-to-use platform from personalized media plans to automatic fulfillment and campaign management, head-turning creative, and insightful reporting.